The coffee pot is a platform where we have combined coffee masters with coffee lovers. So that we can teach Slovak consumers how to overcome this path and thus achieve the desired coffee experience, we believe that anyone who has tasted coffee once can become a Coffee Eater. We realise that coffee makers are not just consumers, but a whole segment of households - @home, offices - @work, cafes and restaurants - @horeca. Our goal is to take care of the entire coffee segment, respond to its needs and introduce the concept of coffee literacy. Thus, to increase awareness and skills in the selection, preparation, and serving of coffee and the choice of the coffee machine and its service. Because only then will the coffee pots increase when the consumer satisfies his expected feeling and has the right experience. At the same time, Kaffoholik underlines his skill in the coffee craft in Slovakia at heart brand. It is a locally roasted coffee that responds to the local needs of consumers by requiring a taste profile for them.